Alukal, a close-knit enterprise dedicated to developing and producing complementary building products, thrives on a robust marketing approach and innovative solutions. Anchored in a strategic vision, the company regularly acquires entities in the field that offer products or services complementing its existing portfolio. To assimilate these acquisitions seamlessly, periodic overhauls of the company’s marketing tools become necessary. Commencing with a process to craft a creative and brand strategy, the aim is to align the distinct identities of these acquired companies within the group while fostering cohesion and a shared identity. The comprehensive initiative encompasses full-scale branding efforts, encompassing diverse marketing materials for both print and digital platforms, including the production of advertisements, promotional films, and exhibition stands.