Mul Hahar specializes in crafting an assortment of industrial cranes, amalgamating various assemblies from premier global brands. Mul Hahar, a privately held company nestled in the Alon Tavor industrial zone, reached out to our office seeking comprehensive branding. The initiative involved formulating a branding strategy that encompassed a graphic concept, logo design, defining the advertising promise, website development, and creating an image booklet. We extended branding to all company vehicles, conceptualized office and workspace designs, devised work attire, including branded shirts for promotional purposes, conducted extensive photography sessions, enlisted the expertise of a professional copywriter for content creation, and meticulously executed a range of graphic design tasks for internal and external branding purposes over several months.