Thoughtful Beginnings and a Change in Direction
The original Apple logo was vastly different from the sleek, friendly design we know today. Instead, it featured an intricate illustration of Isaac Newton sitting beneath an apple tree. However, it quickly became clear to Apple’s founders that this design wasn’t suitable for a company whose goal was to introduce innovative, groundbreaking, and most importantly, aesthetically simple and easy-to-understand products. Steve Jobs, one of the founders, realized that the bulky design needed to be replaced with something more straightforward and clean.
The Iconic Apple Logo Design
Rob Janoff, the designer chosen for the task, encapsulated the desired simplicity with the now-iconic bitten apple logo. Janoff worked through many ideas and sketches before arriving at the famous logo, which is not only clean, aesthetic, and simple but also carries deep meanings, with references to both popular culture and history.
The Meaning Behind the Apple
The deeper meaning of the Apple logo isn’t only connected to biblical stories or Isaac Newton. It also alludes to Alan Turing, a pioneering British scientist and mathematician whose tragic life story is linked to the apple he ate, which led to his death. This connection adds another layer of depth to the logo’s meaning, making it not just a company symbol, but a rich narrative of innovation, exploration of knowledge, and the price sometimes paid for it.
Colors and Aesthetic Choices
The original rainbow-colored logo told its own story. It represented a bold desire to stand out, to break conventions, and to always push forward. It was also a sophisticated statement against the conservative image of Apple’s competitors, reflecting the spirit of innovation and boundary-breaking that defined Apple.
Ultimately, the Apple logo is much more than just a company symbol; it tells a story of pushing the limits of knowledge, of breakthrough innovation, and of the determination to do things differently. It teaches us the importance of striving for greatness, the power of innovation, and the courage to be different.
Birano Branding, Marketing, and Advertising
If you’re looking to give your brand a symbol that speaks to the hearts and minds of your customers, contact us. At Birno, we understand the immense power behind a strong and meaningful logo, and we’re here to help you tell your brand’s story in the best possible way.
Reach out today, and let’s tell the story of your brand together!